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Caitlin Churchill
ICR, Inc.
tel: 646-277-1274

Vince Further Advances Direct-to-Consumer Growth Strategy with Plan for New Store Openings


NEW YORK--(BUSINESS WIRE)-- Vince, LLC (“Vince”), an indirectly wholly owned subsidiary of Vince Holding Corp. (NYSE:VNCE), announces plans to further expand the Company’s retail footprint in the second and third quarters of Fiscal year 2018 with the addition of two new U.S. retail locations. The Domain in Austin, Texas is slated to open in late June, followed by a new Los Angeles flagship in Palisades Village – the Caruso development opening this September in the Pacific Palisades.

“Over the past several months we have made great strides in advancing our retail expansion strategy due largely to the strength of our product assortment and presentation, which has resonated with Vince customers across all channels,” said Chief Executive Officer, Brendan Hoffman. “We believe that an exceptional product offering, coupled with a modern approach to retail, will continue to drive the momentum of our direct-to-consumer business and position our Company to achieve sustainable growth over the long term.”

The Domain store, in addition to our recently opened Vince locations at the Waterside Shops in Naples, Florida (May 24th), The Gardens on El Paseo in Palm Desert, California (April 26th) and The Mall at Short Hills in Short Hills, New Jersey (March 29th), will provide the brand with a strong foothold in shopping centers with department stores it has exited as a part of the company’s transformation strategy.

Both the Domain and Palisades Village locations will reflect the understated California-inspired design aesthetic of Vince Creative Director Caroline Belhumeur through the use of inviting architectural details, custom plant installations and mid-century modern décor. A neutral color palette with stucco finishing treatments will tie the spaces together. The Palisades Village store’s unique two-level floorplan will feature a large terrace, circular stucco staircase and reflection pool, bringing elements of nature indoors for a luxuriously serene shopping experience.


Established in 2002, Vince is a leading global luxury apparel and accessories brand best known for creating elevated yet understated pieces for every day. The collections are inspired by the brand’s California origins and embody a feeling of warm and effortless style. Vince designs uncomplicated yet refined pieces that approach dressing with a sense of ease. Known for its range of luxury products, Vince offers women’s and men’s ready-to-wear, shoes, handbags, and home for a global lifestyle. Vince products are sold in prestige locations worldwide. As of June 11, 2018, the Company operated 44 full-price retail stores, 14 outlet stores and its e-commerce site, The Company is headquartered in New York and operates a design studio in Los Angeles. Please visit for more information. This press release is also available on the Vince Holding Corp. website (

Source: Vince, LLC

Vince, LLC


Adam Douglas, 646.767.5538

Sr. Manager, Public Relations